Have you heard about the pygmalion effect? It simply means that we are a product of our beliefs. If you think you have a chance to succeed, it will lead you to work hard, leading to little success. This increases your belief in your chances of success, leading to more…

If you don’t already know, deep work is different from hard work. Hard work focuses on urgent but not important tasks. Deep work focuses on the most important tasks that may not be urgent. The beautiful thing about deep work is that you can accomplish more in less time by…

Introduction UX writing is essential in the modern business world. This role has gained popularity because businesses are developing more products to help customers solve their problems. …

Introduction SEO has grown from the early days of blogging in the 2000s to a full-blown science of ranking in search engines. It is no longer as simple as inserting keywords, spamming news outlets for backlinks, and hoping you get on the first page. …

We are all hypocrites, and it is not a bad thing. Let me explain. We have this idea of who we are, i.e. who we tell people we are and who we believe people think we are. …

Introduction So your company just finished running a marketing campaign that brought in a huge volume of leads and sales. However, your CMO needs an in-depth campaign analysis to measure the campaign’s success. And you have been assigned to create this report. You have two options. You can choose to copy…

Whether B2B or B2C, every business sells to people. And to get people to know about your business, love it, and buy from you, you have to be able to persuade them. More than just persuade them, you have to influence them. Your goal as a business owner is to…

Marketing automation image. Source: Getresponse Have you ever wondered how to reduce the time spent on marketing activities while increasing your ROI? Implementing marketing automation in your business may be the solution. This article will show you how. Marketing is a complex and time-intensive job. And over time, it has…

What Really Happened? Before Portugal’s opening game against Hungary in the Euro 2020 tournament, Ronaldo walks into a pre-match conference. And two minutes before it began, the most followed celebrity on Instagram (with 300+million followers) took out the two Coca-Cola bottles placed in front of him and hid them. …